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Back to the Basics of Base Building 

This summer, SOCM is investing in what has always been at the heart of our work: people. Through our "Back to the Basics of Base Building" collective effort, we are reaching out across Tennessee to form meaningful relationships, welcome new members, develop leaders, and deepen the connections that make grassroots organizing possible.

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For more than five decades, SOCM has empowered Tennesseans to protect, defend, and improve the quality of life in their communities through civic engagement and collective action. As a member-run organization, we know that lasting change happens when neighbors come together, build trust, and organize around the issues that matter most in their lives.

 

Leading up to our Annual Meeting in October, members will be purposefully connecting with their neighbors across the state through one-on-one conversations on front porches and in living rooms. In each chapter, we will test whether our current/potential campaigns resonate with our communities, gain clarity on a specific, actionable solution that has community power behind it, and identify local people who have a clear self-interest in the outcome and are motivated to win. The practice of listening to impacted people in our communities in a structured, focused and deliberate manner is the foundation of everything else we do.

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So what is base building and why is it important? In the video below, world-renowned organizer Jane McAlevey shares how bringing new people into the work is the first step to building power and winning big.

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Why We Need to Build Our Base to Win

To build the power to win what our communities deserve, we need to build a bigger "we." 

 

This will require both creating reliable ways to move the people we already know into action and stepping out of our comfort zones to talk to neighbors who may not agree with us or whom we may not yet know. If we only stick to those who already agree with us, or the people already showing up, then we are not expanding our base. 

 

The base is a specific group of people who develop (or could develop) a relationship with each other, who have a collective/personal stake in a shared goal and are willing to act with others on it.

But Do We Really Have to Talk to People?

We doorknock to meet new neighbors we don’t yet know, listen to their concerns, and invite them into the work. This is how we build a base, which is how we build our power.​

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To get things done together, we have to be able to work with people who see the world differently than we do. This requires really engaging our hearts to find common ground and shared self-interest, and hear each others’ stories and pain, not just their worldviews.

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Through door-knocking, we identify potential leaders in a specific area who have a shared concern about something specific; then, we follow up with them by scheduling one-on-one conversations to go deeper and connect with their self-interest. This builds stronger relationships. We bring people together to identify a shared potential campaign and then take action to build power together. ​

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What do we stand to lose if we don't do this work?

For many people, going out and talking with people in this way will be a new experience, and there’s likely going to be some resistance. You may be wondering why we can't just text people or run ads on social media.

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Texting, phone calls, tabling, social media surveys, etc., can all have a place. However, they are not replacements for actually going to the people in our communities and having face-to-face conversations.

 

Ask yourself, "What do we stand to lose if we don't do this work?" and "Are we actually building public power and doing legitimate community-led work if we're just engaging folks who come to us?"

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If we’re serious about building public power with people who are typically left out of public discourse and decision-making, there’s no shortcut.

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Join Your Local Door-Knocking Crew

Are YOU ready to get involved? SOCM Chapters and Public School Strong (PSS) teams are locking in summer door-knocking dates. Contact each chapter's local organizer to learn more.

 

Anderson Countyaustin@socm.org

Knoxville Housing Campaignadam@socm.org

Knox County Public School Strongcassie@socm.org

McMinn Countyliv@socm.org

Montgomery Countytheeda@socm.org

Putnam/Jackson/Overton Co. - adam@socm.org

Rutherford Co. Public School Strongtheeda@socm.org

Sumner Co. Public School Strongtheeda@socm.org

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If you've never done this kind of door-knocking before, don't worry, we'll train you! 

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“Canvassing was fulfilling because of interaction with community members that I had not previously become acquainted with.  It matters because we need all segments of the community to truly reach our potential. There were varying requests and ideas (community center, park, swimming pool, sports venue).  However, one overarching theme was that the community wants a SAFE place for youth. For those who may be reluctant to engage with their neighbors — It was reinforced to me that people want to be HEARD.”​

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Everett Gillespie, McMinn County SOCM Member

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